Last night I attended “SEO for Startups: Best Practices”, an SEO event organized by Stella Fayman and Tim Jahn of Entrepreneurs Unplugged. I must say the event was pretty damn good. The Chopin Theatre was the perfect venue. I loved the decor and the atmosphere. I’m a little embarrassed to say that I had never been in that theatre before having lived and worked about a block away for 2 years.
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It’s been 10+ years since I built a website for my first client and I’m not ashamed to say that back then I was a terrible web designer. I was terrible for many years and for many different reasons. In fact, everything you’ll see below, I was guilty of. However, I eventually learned how to perfect the web designing process the hard way, through determination, research and lots of experience.
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Whether you are building your personal brand or just feeding your ego, this article is perfect for you. Below, I’ve put together 5 simple ways you can become a more recognizable thought leader and build the value of your personal brand. But, don’t send your web developer or SEO team this post just yet, these are all things you can do yourself, and with limited or no html experience.
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This Super Simple Sitemap Guideline for your website contains or links to everything you need to know about creating a sitemap for your website. Rest assured, it follows all protocols rules and regulations according to major search engines like Google. Save this guideline, share it with others, and re-visit it any time you need to create a sitemap for a website.
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You are wasting your time writing content no one will read. As obvious as my advice sounds, people continue to stuff web pages with text. There’s this fear that we might leave something out someone needs. And using big words makes us look intelligent, right? Not so much. You will not impress your visitors with long paragraphs or big words. More often than not you will confuse and deter.
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Setting your preferred domain is a simple SEO tip that every website owner should know, and every SEO should know how to do. Following this simple tip can even double the power of your link building efforts. However, not following this SEO tip could cut those efforts in half.
1. The Panda Update Read More
A large reason for the Panda update was for Google to rid their search results of duplicate content.
I have a confession to make. As an SEO team lead, who’s been practicing for 3 years, it’s difficult to admit that I’ve been misinterpreting a metric. Although I don’t believe that any of the strategies I’ve recommended have been off-base or ill advised, I wish I would’ve had the insight I have now. That metric that I’ve misunderstood is bounce rate.
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Not all SEO terminology is easy to decipher. Even a veteran in the industry can be confused by the language. So, let’s figure out what rich snippets and schemas are all about and how you can best utilize them.
Google recently teamed up with Yahoo and Bing (weird huh?) to develop a type of vocabulary, schema.org, that could be interpreted by each major search engine.
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I was inspired to write this article after a recent redesign and domain change for a client. For most site owners, a domain change can be a scary endeavor if the proper precautions aren’t taken. But if executed properly, a site can experience little to no change in rankings. Keep these steps in mind next time you’re considering a domain change.
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Many people think tablets are a part of the mobile family and, well, they’re wrong. I keep seeing tablets mis-categorized in articles and tweets and posts and quite frankly I just can’t stand it anymore! My fury on this topic has grown to the same level as when people say “I could care less” when they actually mean “I couldn’t care less.” But that’s a whole other topic.
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